UNDER THE PRISM @ SALONE DEL MOBILE.MILANO 2019
Once more JCP Universe challenged normality with its eclectic approach: the brand returned to Rho Fiera with Under The Prism, an immersive exhibition that altered the visitor’s perception. The classic notion of reality changed under a prismatic forest, through uncommon objects that became vehicles of imagination. The public was encouraged to go beyond mere appearances in order to discover new perspectives and perceive things under a new light.
A fragment of JCP Universe could be found also in Jumbo Group space: a unique set-up was dedicated to Sun-Ra, the collection of lamps designed by Nanda Vigo. Another one highlighted the work of CTRLZAK: in Extra-Terrarium the visitors could discover pieces born from lava stone, and others fallen down on Earth by distant galaxies.