'Under The Prism' @ Salone del Mobile.Milano 2019
JCP'S OTHERWORDLY EXHIBITION AT SALONE DEL MOBILE.MILANO 2019
Once more JCP challenged normality with its eclectic approach: the brand returned to Rho Fiera with Under The Prism, an immersive exhibition that altered the visitor’s perception. The classic notion of reality changed under JCP’s prismatic forest, by presenting uncommon objects that become vehicles of imagination. The public was encouraged to go beyond mere appearances in order to discover new perspectives and perceive things under a new light.